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Central",{"_id":332,"_translations":333,"author":334,"categories":335,"comments":4,"content":347,"contentFont":672,"excerpt":673,"excerptFont":672,"featuredImage":674,"featuredImageCaption":682,"menu":683,"publishedAt":684,"seo":685,"slug":690,"tags":4,"title":355,"titleFont":672},"43ab2fea-0a05-4c1d-a588-ac76e706011c",[],"Paulina Spiegel",[336,342],{"_id":337,"slug":338,"title":341},"453e9cc7-953f-4428-a1ea-19e6d1ce254c",{"_type":339,"current":340},"slug","casco-viejo","Casco Viejo",{"_id":343,"slug":344,"title":346},"fe940bbc-c5a6-403c-9bd6-faa690a396b5",{"_type":339,"current":345},"investment","Investment",[348,358,366,374,381,389,396,404,411,419,426,434,441,449,456,464,471,479,486,494,501,509,516,525,533,550,558,566,574,582,590,598,606,614,633,641,649,656,664],{"_key":349,"_type":18,"children":350,"markDefs":356,"style":357},"7011d57680bc",[351],{"_key":352,"_type":22,"marks":353,"text":355},"0cb021a3483d",[354],"strong","Why is Avenida Central Coming Back?",[],"h2",{"_key":359,"_type":18,"children":360,"markDefs":365,"style":26},"bc34ca6573b7",[361],{"_key":362,"_type":22,"marks":363,"text":364},"7b6fd68353e2",[],"",[],{"_key":367,"_type":18,"children":368,"markDefs":373,"style":26},"3868eab6cdb3",[369],{"_key":370,"_type":22,"marks":371,"text":372},"ab15e1a08d27",[],"Every great city has a great walking street. The kind where residents and visitors go to feel the city’s pulse. Barcelona has Las Ramblas. Miami has Lincoln Road. Panama has Avenida Central. And after decades of just getting by, it's rising again.",[],{"_key":375,"_type":18,"children":376,"markDefs":380,"style":26},"ce56caacb257",[377],{"_key":378,"_type":22,"marks":379,"text":364},"e1775f117420",[],[],{"_key":382,"_type":18,"children":383,"markDefs":388,"style":26},"82d5cfe61eb1",[384],{"_key":385,"_type":22,"marks":386,"text":387},"c397e49e3e2e",[354],"What Avenida Central Was - and What It Became",[],{"_key":390,"_type":18,"children":391,"markDefs":395,"style":26},"1cf7bde64619",[392],{"_key":393,"_type":22,"marks":394,"text":364},"2599d8f030c0",[],[],{"_key":397,"_type":18,"children":398,"markDefs":403,"style":26},"9499859ed22c",[399],{"_key":400,"_type":22,"marks":401,"text":402},"89ee5ca3c210",[],"Avenida Central has been Panama City’s commercial spine for more than three centuries. Before there was a canal, it was Avenida Central that connected the Atlantic and Pacific. When the railway opened in 1855, the main station was in the building that is now Mercado San Felipe de Neri, right in front of Gran Central. Avenida Central was travelers' first impression of Panama. Merchants from across the world crowded its sidewalks. It was the place to be.",[],{"_key":405,"_type":18,"children":406,"markDefs":410,"style":26},"79417995ecde",[407],{"_key":408,"_type":22,"marks":409,"text":364},"de9a1599516f",[],[],{"_key":412,"_type":18,"children":413,"markDefs":418,"style":26},"cce16f57b62e",[414],{"_key":415,"_type":22,"marks":416,"text":417},"2c3ea2c4cf2d",[],"The era of malls represented the downfall of Avenida Central’s glory days as Panama’s main spot for commerce. The same thing that happened in thousands of North American towns happened here. Middle class shoppers abandoned the experience of main street shopping for the convenience of air conditioning and parking. The Noriega years made investment scarce, and the 1989 U.S. invasion left Avenida Central’s adjacent neighborhood, El Chorrillo, in ashes.The city pedestrianized a stretch of Avenida Central in 1991, and even through the 2010s it remained one of the most walked streets in the country. Even though the department stores left and the street’s facades degraded, Avenida Central refused to die.",[],{"_key":420,"_type":18,"children":421,"markDefs":425,"style":26},"b79efebb9796",[422],{"_key":423,"_type":22,"marks":424,"text":364},"8cebf14fa2e6",[],[],{"_key":427,"_type":18,"children":428,"markDefs":433,"style":26},"5611fb9c0853",[429],{"_key":430,"_type":22,"marks":431,"text":432},"137f3ed0a5c7",[354],"Why Walking Streets Matter",[],{"_key":435,"_type":18,"children":436,"markDefs":440,"style":26},"0fe540126edb",[437],{"_key":438,"_type":22,"marks":439,"text":364},"545faf54c5cc",[],[],{"_key":442,"_type":18,"children":443,"markDefs":448,"style":26},"3e03602fccf8",[444],{"_key":445,"_type":22,"marks":446,"text":447},"0fe4b7d9d28a",[],"In 1962, Copenhagen closed Strøget to cars, despite initial resistance and protests from merchants, within a year foot traffic and revenue were up validating the experiment as a huge success. Today, urban planners from five continents fly to Copenhagen to study it.",[],{"_key":450,"_type":18,"children":451,"markDefs":455,"style":26},"a6dce93ca11c",[452],{"_key":453,"_type":22,"marks":454,"text":364},"11b63ca01a17",[],[],{"_key":457,"_type":18,"children":458,"markDefs":463,"style":26},"3470c349f7e7",[459],{"_key":460,"_type":22,"marks":461,"text":462},"fb6d48d11338",[],"That example, and many others, proves that a struggling pedestrian street is not a failed one. The default, when a historic corridor looks tired, is to write it off. To pour the investment somewhere cleaner and easier. Panama fell into this default solution. The energy went to Punta Pacifica, Costa del Este, to the new city spreading east.",[],{"_key":465,"_type":18,"children":466,"markDefs":470,"style":26},"febd2141428d",[467],{"_key":468,"_type":22,"marks":469,"text":364},"033dd25cbd1d",[],[],{"_key":472,"_type":18,"children":473,"markDefs":478,"style":26},"a5f2fddf7bec",[474],{"_key":475,"_type":22,"marks":476,"text":477},"50c26bbeb569",[],"What that generation of planners missed is what a walking street does for a city once it actually works. It isn’t about retail. Las Ramblas, Lincoln Road, Strøget: none of these are important because of what they sell. They’re important because of what happens between the transactions. A walking street is where a city’s different populations - income levels, ages, nationalities - share the same physical space for no particular purpose. That accidental proximity is harder to engineer than any building, and more valuable than most.",[],{"_key":480,"_type":18,"children":481,"markDefs":485,"style":26},"724365300c56",[482],{"_key":483,"_type":22,"marks":484,"text":364},"278acb5be309",[],[],{"_key":487,"_type":18,"children":488,"markDefs":493,"style":26},"d8cf47216927",[489],{"_key":490,"_type":22,"marks":491,"text":492},"74bca81833e9",[354],"Why Avenida Central is Coming Back",[],{"_key":495,"_type":18,"children":496,"markDefs":500,"style":26},"fa014260023f",[497],{"_key":498,"_type":22,"marks":499,"text":364},"89d2d844bbc6",[],[],{"_key":502,"_type":18,"children":503,"markDefs":508,"style":26},"01116f528c47",[504],{"_key":505,"_type":22,"marks":506,"text":507},"4bfcfb093e91",[],"Change of the scale that happened in Casco Viejo, and that is now happening on Avenida Central, requires three forces sharing a vision: a municipal government willing to mobilize a city towards a common vision, a national government willing to support that vision through incentives and law, and private capital making large investments. Avenida Central has all three right now.",[],{"_key":510,"_type":18,"children":511,"markDefs":515,"style":26},"0b4e243221f9",[512],{"_key":513,"_type":22,"marks":514,"text":364},"bedd5a32782f",[],[],{"_key":517,"_type":18,"children":518,"level":523,"markDefs":524,"style":26},"84be603d7622",[519],{"_key":520,"_type":22,"marks":521,"text":522},"d30ba8a0b106",[],"Municipal Government",1,[],{"_key":526,"_type":18,"children":527,"markDefs":532,"style":26},"a1546b90894d",[528],{"_key":529,"_type":22,"marks":530,"text":531},"4fb10bed45c4",[],"In April 2025, Panama City's Urban Planning Department held two formal public audiences — for the Santa Ana and Calidonia communities — laying out a specific, funded, and sequenced plan for the Avenida Central corridor.",[],{"_key":534,"_type":18,"children":535,"markDefs":549,"style":26},"456b6ead2ded",[536,540,545],{"_key":537,"_type":22,"marks":538,"text":539},"741d94c2dd30",[],"The scope is detailed enough to describe street by street. Along the 1.86 km ",{"_key":541,"_type":22,"marks":542,"text":544},"a01834784fe3",[543],"em","Hacia la 5 de Mayo",{"_key":546,"_type":22,"marks":547,"text":548},"16693dbc7709",[]," corridor, the municipality is widening sidewalks, reducing Avenida B from four lanes to two to reclaim pedestrian space, and creating five named intervention zones: a pocket park on Avenida B, semi-pedestrianization of Calles 18 through 22, a full urban plaza at Plaza 5 de Mayo, a redesigned plaza at the Asamblea Nacional, and a pilot block running from Avenida Central to Vía España. The separate Ruta R-3N project adds 1.25 kilometers of renovated streetscape along Avenida 3 de Noviembre, including four pocket parks and a major intervention beneath the viaduct.",[],{"_key":551,"_type":18,"children":552,"markDefs":557,"style":26},"3777868359c7",[553],{"_key":554,"_type":22,"marks":555,"text":556},"6522634d0967",[],"Combined, the two projects create more than 9,370 square meters of public space. More than 200 trees will be planted — 45 in Plaza 5 de Mayo alone, 80 along Avenida 3 de Noviembre. The committed budget: B/.7 million for the 5 de Mayo intervention, B/.7 million for Ruta R-3N. These are approved investments.",[],{"_key":559,"_type":18,"children":560,"markDefs":565,"style":26},"40b891bb7c65",[561],{"_key":562,"_type":22,"marks":563,"text":564},"f0f3f7be7a2f",[],"Importantly, Municipio has begun requiring that owners of buildings on Avenida Central restore their facades. For anyone passionate about the city, it is heartwarming to see these historic facades emerge from behind cheap sheet metal billboards.",[],{"_key":567,"_type":18,"children":568,"level":523,"markDefs":573,"style":26},"92a9d05fd48a",[569],{"_key":570,"_type":22,"marks":571,"text":572},"66f936670f58",[],"National Government",[],{"_key":575,"_type":18,"children":576,"markDefs":581,"style":26},"bb504b661c00",[577],{"_key":578,"_type":22,"marks":579,"text":580},"b0cf2d9854a7",[],"In Panama’s highly centralized system, things start to really move when the national government gets behind them. Earlier this year, Panama's National Assembly passed legislation that changed the investment calculus for Santa Ana entirely. Law No. 519, enacted April 27, 2026, extends the Casco Antiguo heritage zone to include Santa Ana — home of Avenida Central. Eligible property owners, developers, and tenants now have access to income tax exemptions, real estate transfer tax exemptions, rent payment deductions, and import duty exemptions.",[],{"_key":583,"_type":18,"children":584,"markDefs":589,"style":26},"560eb265046a",[585],{"_key":586,"_type":22,"marks":587,"text":588},"093b911e7d8c",[],"The Ministerio de Cultura has designated the area surrounding Gran Central as a new Creative District — a strategic initiative to attract artists, designers, and creative entrepreneurs, and to establish the neighborhood as a cultural anchor for the city.",[],{"_key":591,"_type":18,"children":592,"markDefs":597,"style":26},"87d1cadc2638",[593],{"_key":594,"_type":22,"marks":595,"text":596},"5e4ecf4e7de5",[],"This combination of fiscal incentives and support from the Ministry of Culture is the precise formula that drove the colonial section of the historic district to rapidly transform from crumbling to Panama City’s international face.",[],{"_key":599,"_type":18,"children":600,"level":523,"markDefs":605,"style":26},"dbf6949abbad",[601],{"_key":602,"_type":22,"marks":603,"text":604},"fe055438ddc6",[],"Private Sector",[],{"_key":607,"_type":18,"children":608,"markDefs":613,"style":26},"1ae2e70cab0c",[609],{"_key":610,"_type":22,"marks":611,"text":612},"0603c1f6b471",[],"Gran Central is the type of transformative project that catalyzes investment from the private sector. The project occupies a full city block, designed by world-renowned urban designers and financed by Panama’s largest bank.",[],{"_key":615,"_type":18,"children":616,"markDefs":630,"style":26},"5854e8a998c0",[617,621,626],{"_key":618,"_type":22,"marks":619,"text":620},"abbd150fada9",[],"Within weeks of Gran Central starting demolition, other developers announced nearby projects. ",{"_key":622,"_type":22,"marks":623,"text":625},"0a5ed8ea227b",[624],"03acb085daa6","Central Link Innovation Hub ",{"_key":627,"_type":22,"marks":628,"text":629},"09926e9a0bdc",[],"opened, welcoming a new generation of entrepreneurs to Avenida Central. Long-time business owners began to reinvest in their shops and foot traffic has begun to increase.",[631],{"_key":624,"_type":632,"externalUrl":4,"internalLink":4,"isInternalLink":4,"title":4},"link",{"_key":634,"_type":18,"children":635,"markDefs":640,"style":26},"ca96c35cf2fb",[636],{"_key":637,"_type":22,"marks":638,"text":639},"e7db3d13913d",[354],"One Moment",[],{"_key":642,"_type":18,"children":643,"markDefs":648,"style":26},"92a6c3803a96",[644],{"_key":645,"_type":22,"marks":646,"text":647},"41adfac74b99",[],"The convergence of the Municipal Government’s funded plans, the National Government’s strategic incentives like Law No. 519, and the catalytic private investment led by Gran Central, signals Avenida Central is reclaiming its historic role as the commercial and social spine of Panama. This revitalization is not just about retail or new facades; it’s about Panama City establishing a critical element that all of the best cities have: a great walking street.",[],{"_key":650,"_type":18,"children":651,"markDefs":655,"style":26},"5b6e74d5cb55",[652],{"_key":653,"_type":22,"marks":654,"text":364},"979bbb8f12d1",[],[],{"_key":657,"_type":18,"children":658,"markDefs":663,"style":26},"1f89010da01c",[659],{"_key":660,"_type":22,"marks":661,"text":662},"a763a969112f",[],"The three key forces are united behind this shared vision, and today, La Central is again becoming Panama’s most important street.",[],{"_key":665,"_type":18,"children":666,"markDefs":671,"style":26},"4cc3fdaa41e0",[667],{"_key":668,"_type":22,"marks":669,"text":670},"bcc51eab3c12",[],"\n",[],"eb-garamond","Every great city has a great walking street. The kind where the city's different populations — ages, incomes, nationalities — share the same space for no particular reason. That accidental proximity is harder to engineer than any building, and more valuable than most. After decades of just getting by, Avenida Central is becoming that street again.",{"asset":675},{"_id":676,"metadata":677,"url":681},"image-6078759efbfb661f03ffde75646ee5276f3e2513-989x627-webp",{"dimensions":678},{"height":679,"width":680},627,989,"https://cdn.sanity.io/images/7pdimoa0/production/6078759efbfb661f03ffde75646ee5276f3e2513-989x627.webp","Avenida Central de Panamá",{"en":4,"es":4},"2026-06-01T16:25:00.000Z",{"ogdescription":686,"ogimage":687,"ogtitle":689},"Law 519 extends Casco Viejo's heritage tax incentives to Avenida Central. Here's why foreign investment is flowing back into Panama's historic core.",{"asset":688},{"url":681},"Investing in Panama: Why Avenida Central Is Coming Back",{"_type":339,"current":691},"why-is-avenida-central-coming-back",1780954179018]